Data Integration Vendors Called to Become More Visible

by Olga BelokurskayaNovember 18, 2009

What makes me turn to ETL topic again, is a very interesting piece by Rick Sherman, a business intelligence expert. Rick, actually, is pointing the fact, that today’s ETL market is limited by a small number of providers. But that’s not because there’s nobody apart from those companies, but because many data integration vendors are simply invisible to potential buyers.

I agree, I often read in the web complaints about large expensive data integration offerings, with wide functionality that a company looking for a data integration solution simply can’t afford. Moreover, very often such companies don’t need all that functionalities; their needs are not likely to go out of ETL boundaries. However, choose a data integration tool to answer their needs and budget is a challenge.

At the same time many vendors providing data integration and ETL tools which are something, as Rick says “between the mega-products and the bundled tools in terms of functionality and total cost of ownership,” are known to quite a small audience.

What’s the way out? Make some more effort and do not limit search by several best-known vendors. This is as for ETL buyers.  At the same time Rick called data integration vendors to come out of shadow and become more recognizable.

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