Customer Data Integration: Why Interoperability Is Essential
Customer data with no doubt is an asset, especially for customer-centric companies. It gives a clear understanding of who the customers are and what their needs are, essential information for measuring and analyzing the effectiveness of company’s work.
When mergers or acquisitions occur, customer data is being put at risk, because customer data integration being not an easy thing within a company, in case of mergers gets even more complex. The name of the factor making the whole thing that complex is interoperability.
Why interoperability is of such an importance for those responsible for data integration? Okay, here are some points.
Even within one company customer data is being spread between different systems. This means different tools and solutions created by different people and being used for different periods. Moreover, all those systems utilize different data models and architectures.
Now, getting the data from all those systems into one place makes the famous single customer view which is the goal of customer data integration. It helps improve selling by delivering the fullest information about company’s customers. Plus, support of a single system costs far less then support of multiple systems across the company.
So, interoperability of company’s systems, or their ability to communicate with each other, may provide better customer data integration and save amounts of time and money needed to make all those disparate tools work together.