{"id":58641,"date":"2008-11-03T18:04:16","date_gmt":"2008-11-03T15:04:16","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=58641"},"modified":"2021-06-22T02:46:11","modified_gmt":"2021-06-21T23:46:11","slug":"building-an-open-source-crm-for-tourism-with-telematika-and-apatar","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/","title":{"rendered":"Building an Open-Source CRM for Tourism with SugarCRM and Apatar"},"content":{"rendered":"<p><a href=\"https:\/\/www.ds-destinationsolutions.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Wild-East Marketing GmbH<\/a>, one of Germany&#8217;s leading service provider for online booking systems (OBS), decided to implement an open-source customer relationship system based on SugarCRM. Helping the company to achieve the goal, <a href=\"https:\/\/web.archive.org\/web\/20090220145751\/http:\/\/cms.telematika.de\/\" rel=\"noopener noreferrer\" target=\"_blank\">Telematika GmbH<\/a> set up a 3-step integration model, which would make sure that Wild-East Marketing gets a CRM as quickly as possible and that the product is fully integrated with all departments and internal software systems. The secondary target of the CRM implementation was to eliminate as many data isles as possible.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/#1_Installing_and_customizing_SugarCRM\" >#1. Installing and customizing SugarCRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/#2_Creating_an_ERP_add-on\" >#2. Creating an ERP add-on<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/#3_Synchronization\" >#3. Synchronization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Installing_and_customizing_SugarCRM\"><\/span>#1. Installing and customizing SugarCRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/sugarcrm.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/sugarcrm-1024x596.png\" width=\"120\" class=\"alignright size-large wp-image-58655\" \/><\/a><b>Step 1<\/b> was setting up a basic SugarCRM and customizing it to the everyday needs of Wild-East Marketing. This included the import of all existing customer data from the \u201cCombit Address Manager,\u201d all Outlook instances, and Access databases. Internal communication was greatly improved by using a shared calendar and an Outlook\/Thunderbird plug-in, which enables all employees to access a complete communications history with each customer.<\/p>\n<p>Furthermore, the team at Telematika implemented and enhanced the \u201cProjects\u201d module, substituting \u201ceProject.\u201d Project management is now customer- and account-related, and each CRM user can be assigned to project tasks, get notifications on every relevant change to his\/her project, and so on.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Creating_an_ERP_add-on\"><\/span>#2. Creating an ERP add-on<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Step 2<\/b> was developing a small business ERP package called crmXP. It extended SugarCRM Community Edition with the following modules:<\/p>\n<ul>\n<li>Products<\/li>\n<li>Product Catalogue<\/li>\n<li>Price books<\/li>\n<li>Quotes<\/li>\n<li>Orders<\/li>\n<li>Invoices<\/li>\n<li>Cockpit<\/li>\n<\/ul>\n<p>crmXP allows Wild-East Marketing to trace the complete customer life cycle throughout the company. The secondary target was emphasizing the distinction between B2C and B2B, which was realized by a flexible business model template engine for the \u201cOrders\u201d module.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/11\/telematika-apatar-story-crmxp-package-sugarcrm.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/11\/telematika-apatar-story-crmxp-package-sugarcrm-1024x639.png\" width=\"640\" class=\"aligncenter size-large wp-image-62051\" \/><\/a><small>The crmXP package<\/small><\/center><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Synchronization\"><\/span>#3. Synchronization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Step 3<\/b> was synchronizing the live data from Wild-East Marketings OBS with the extended SugarCRM. Besides the address data from customers, which would be organized and used for e-mail campaigns from SugarCRM, it was required to fetch all bookings, reservations (as \u201corders \u201d), and invoices, so the CRM system can show \u201cwho booked what and paid when\u201d anytime. The synchronization had to be flexible and expandable by Wild-East Marketing employees, so engineers at Telematika decided to go for an ETL solution. Compared to other tools, <a href=\"https:\/\/www.altoros.com\/blog\/what-is-apatar-open-source-data-integration\/\">Apatar<\/a> was preferred because of its easy-to-grasp and intuitive handling, as well as a broad range of connectors and excellent support through the Apatar team.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/apatar-data-map.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/apatar-data-map.png\" width=\"640\" class=\"aligncenter size-full wp-image-58648\" \/><\/a><small>The Apatar DataMap<\/small><\/center><\/p>\n<p>Apatar enabled Telematika to easily connect and synchronize SugarCRM extended by crmXP with the Wild-East Marketings DATEV system (invoicing), their OBS (online booking system), and some other MySQL and XML sources for statistics and Google AdSense.<\/p>\n<p>Instead of creating one giant DataMap for all the synchronized information, the team set up a single DataMap for each module and arranged them with Apatar&#8217;s scheduling tool. That way, it\u2019s easily possible for Wild-East Marketing employees to modify and update single imports if necessary.<\/p>\n<p>Using the \u201cCockpit\u201d module, Wild-East Marketing has a powerful business intelligence tool at hands, which can generate real-time reports with a mouse click and show conversion rate, hit rate, and ROI of campaigns, order summaries per quarter\/month\/year, as well as many other customer-, order-, or product-related information, and turn it into any kind of charting, which can be used as a flash object on a website, for presentations in PowerPoint or Impress, or in many other ways.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/the-crmxp-cockpit-module.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2020\/12\/the-crmxp-cockpit-module-1024x616.png\" width=\"640\" class=\"alignnone size-large wp-image-58649\" \/><\/a><small>The crmXP Cockpit module<\/small><\/center><\/p>\n<p>Future developments will open up the CRM to customers and enable them to track the status of their reservation. Furthermore, they will be able to file a case (i.e., complaint) into a ticketing system.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/5-steps-to-integrate-sugarcrm-with-third-party-systems-and-avoid-mistakes\/\">5 Steps to Integrate SugarCRM with Third-Party Systems and Avoid Mistakes<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/apatar-data-integration-web-demos\/\">Apatar Data Integration Web Demos<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/apatar-data-integration-quick-start-guide\/\">Apatar Data Integration: A Quick-Start Guide<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wild-East Marketing GmbH, one of Germany&#8217;s leading service provider for online booking systems (OBS), decided to implement an open-source customer relationship system based on SugarCRM. Helping the company to achieve the goal, Telematika GmbH set up a 3-step integration model, which would make sure that Wild-East Marketing gets a CRM [&#8230;]<\/p>\n","protected":false},"author":190,"featured_media":62166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[966,960,895],"class_list":["post-58641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-apatar","tag-data-integration","tag-research-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building an Open-Source CRM for Tourism with SugarCRM and Apatar | Altoros<\/title>\n<meta name=\"description\" content=\"Working with Telematika and Apatar, Wild-East Marketing fully integrated its new CRM with the internal systems in three quick steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/building-an-open-source-crm-for-tourism-with-telematika-and-apatar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building an Open-Source CRM for Tourism with SugarCRM and Apatar | Altoros\" \/>\n<meta property=\"og:description\" content=\"Wild-East Marketing GmbH, one of Germany&#8217;s leading service provider for online booking systems (OBS), decided to implement an open-source customer relationship system based on SugarCRM. 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