{"id":49825,"date":"2008-03-04T08:33:19","date_gmt":"2008-03-04T05:33:19","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=49825"},"modified":"2021-10-30T06:14:13","modified_gmt":"2021-10-30T03:14:13","slug":"why-data-warehousing-why-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/","title":{"rendered":"Why Business Intelligence for Data Warehousing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/#BI_fostering_decision-making\" >BI fostering decision-making<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/#BI_DW_the_right_decisions\" >BI + DW = the right decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/#Less_simple_better\" >Less = simple = better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/#Using_Apatar_for_enterprise_DW_and_BI\" >Using Apatar for enterprise DW and BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"BI_fostering_decision-making\"><\/span>BI fostering decision-making<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier, applications were designed to address specific needs and run independently. Today, the market for packaged enterprise software is exploding, creating an immediate need for integrating multiple independently developed and heterogeneous programs. Simplification, integration, and reduction of applications running is as relevant as ever.<\/p>\n<p>Same goes for data. Now, enterprises tend to replace their static reports and charts with real-time business platforms based on adaptive IT architectures. For better or worse, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business_intelligence\" rel=\"noopener noreferrer\" target=\"_blank\">business intelligence<\/a> (BI) tools enhance communication across enterprises, coordinate resources, and enable companies to interact more quickly in our ever-changing world.<\/p>\n<p>Well, the numbers speak for themselves.<\/p>\n<blockquote><p>&#8220;The use of business intelligence software has now assumed a high profile in many organizations, says <a href=\"https:\/\/www.computerweekly.com\/news\/2240085197\/Data-warehousing-and-business-intelligence-increasingly-important\" target=\"_blank\" rel=\"noopener noreferrer\">the research<\/a> [by the Evaluation Centre], with 66% of senior managers seeing it as &#8216;very critical&#8217; or &#8216;critical&#8217; to their decision making. This positive approach is reflected in the fact that 67% of organizations plan to extend the scope of their data warehousing activities to new functional areas, while 64% will be further exploiting their existing information.&#8221;<\/p><\/blockquote>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2009\/12\/sap-business-intelligence-data-dispersion-survey-2006.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2009\/12\/sap-business-intelligence-data-dispersion-survey-2006-1024x532.png\" width=\"720\" class=\"aligncenter size-large wp-image-64497\" \/><\/a><small>The role of BI in creating a consolidated view of business-critical data (<a href=\"http:\/\/graphics.eiu.com\/files\/ad_pdfs\/eiu_intel_sap_business_intelligence_.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">image credit<\/a>)<\/small><\/center><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BI_DW_the_right_decisions\"><\/span>BI + DW = the right decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Business intelligence is changing the way businesses work and think. BI implies not only moving data around and producing reporting services, but also keeping pace with the constantly changing and dynamic business requirements.<\/p>\n<p>In the world of business intelligence, there\u2019s no place for people who manage by gut. Auch that hurts, huh? But that\u2019s true. People who use their intuition only or a gut feeling to make major decisions in business usually lose to those using BI in support of management decisions.<\/p>\n<p>It\u2019s like with cars: your serviceman knows exactly what that noise under your hood means and what has to be repaired or replaced in your car, while you might only suspect that something\u2019s wrong with the engine or breaks or gearbox and if you were to repair your car, you\u2019d be more likely to break something else than repair what\u2019s broken.<\/p>\n<p>Employing BI strategies and techniques, like, for instance, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Data_warehouse\" rel=\"noopener noreferrer\" target=\"_blank\">data warehousing<\/a> (DW), provides the security and assurance you need to keep your business up and be sure of your decisions. When success depends on how quickly a company responds to rapidly changing market conditions, BI is where you turn for help. It fast-forwards the decision-making processes and provides you with the insight necessary to make the right decisions faster.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Data_Warehouse_Feeding_Data_Mart.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Data_Warehouse_Feeding_Data_Mart-1024x404.jpg\" width=\"720\" class=\"aligncenter size-large wp-image-55191\" \/><\/a><small>A data warehouse feeding data marts (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Data_Warehouse_Feeding_Data_Mart.jpg\" rel=\"noopener noreferrer\" target=\"_blank\">Image credit<\/a>)<\/small><\/center><\/p>\n<p>With the modern technologies of data integration, warehousing, and analysis, you get a single complete view of your organization\u2019s past, present, and potential future with the major problematic areas already figured out for you. All that is left is for this perspective to be put into action.<\/p>\n<p>With data warehousing being an indispensible attribute of BI, I\u2019d say it\u2019s also one of the key components in making the company\u2019s decision-making life cycle more efficient and productive.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Less_simple_better\"><\/span>Less = simple = better?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With BI in place, the reduction of \u201cnoise\u201d\u2014created by thousands of processes and systems\u2014is critical to businesses. However, it is important to keep the balance, providing imformation relevant to people and helpful for making decisions.<\/p>\n<div id=\"attachment_63295\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Scott-Davis.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-63295\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Scott-Davis.jpg\" width=\"150\" class=\"size-thumbnail wp-image-63295\" \/><\/a><p id=\"caption-attachment-63295\" class=\"wp-caption-text\"><small>Scott Davis<\/small><\/p><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/scott-davis-91b483\/\" rel=\"noopener noreferrer\" target=\"_blank\">Scott Davis<\/a> has recently <a href=\"http:\/\/circaspecting.typepad.com\/circaspecting_musings_on_\/2008\/03\/reduction-is-no.html?cid=105555556#comment-105555556\" target=\"_blank\" rel=\"noopener noreferrer\">blogged<\/a> on the idea that reduction does not necessarily mean simplification. As an example, he used his son\u2019s physics class, where kids were more comfi with a loger formula than with its shorter equivalent. It was easier for kids to comprehend and intuitively solve the longer formula as \u201ceach equation component was <strong>visible<\/strong> and was <strong>easy to relate<\/strong> to each of the respective forces at play\u201d. Scott goes on discussing this issue by taking it into today\u2019s BI world.<\/p>\n<blockquote><p>\u201cWe try to boil down lots of unique moving parts of the Strategy Gameboard into a single pithy Vision Statement\u2014and then, we\u2019re surprised when employees feel no connection with it. Or, we try to homogenize data and reporting from the variety of functional areas around the business into an non-descript blob of a common-denominator centralized business intelligence program\u2014and then, we\u2019re surprised when departmental analysts keep using their own stuff.\u201d<\/p><\/blockquote>\n<p>So, keeping the balance is important, as well as integrating the necessary data into your BI workflow.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_Apatar_for_enterprise_DW_and_BI\"><\/span>Using Apatar for enterprise DW and BI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you can see from the diagram above, ETL is an important part of the DW processes. This is where Apatar can really help.<\/p>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/what-is-apatar-open-source-data-integration\/\">Apatar<\/a> employs a powerful business rules\u2013driven approach to ETL, which separates the business rules from the implementation details. Apatar&#8217;s architecture eliminates the need for a standalone ETL server and proprietary engine, and instead leverages the inherent power of your RDBMS engines. This combination provides the greatest productivity for both development and maintenance, as well as performance increase for the execution of data transformation and validation.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/apatar-etl-synchronization-for-BI-and-data-warehousing.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/apatar-etl-synchronization-for-BI-and-data-warehousing.png\" width=\"657\" height=\"468\" class=\"aligncenter size-full wp-image-64663\" \/><\/a><small>ETL as a core of integration for BI and data warehousing (Image credit: <a href=\"https:\/\/www.altoros.com\/blog\/what-is-apatar-open-source-data-integration\/\">Apatar<\/a>)<\/small><\/center><\/p>\n<p>Apatar&#8217;s difference:<\/p>\n<ul>\n<li>Productivity advantage and a short learning curve: the business rules\u2013driven approach is shared throughout Apatar, regardless of data, event, or service orientation of each integration mechanism.<\/li>\n<li>Shared, reusable metadata: with a single DataMaps repository, the consistency of the integration processes is guaranteed. The repository also promotes the reusability of business rules for data transformation and data validation across processes.<\/li>\n<li>Open-source architecture: Unlike all proprietary data integration software and many open-source solutions, Apatar is 100% open-source with no proprietary code.<\/li>\n<\/ul>\n<p>By the way, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Enterprise_information_integration\" rel=\"noopener noreferrer\" target=\"_blank\">enterprise information integration<\/a> (EII) is another related technology that seems to be neglected in the SOA, mashup, and warehousing craze of the day. With the ability to integrate data from multiple data sources that EII\/ETL tools like Apatar provide, and with the scalability of warehousing apps, you could work wonders.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/5-things-to-watch-out-for-in-data-warehousing\/\">5 Things to Watch Out for in Data Warehousing<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/top-data-integration-challenges-regarding-dq-cdi-eai-dw-and-bi\/\">Top Data Integration Challenges: Meet DQ, CDI, EAI, DW, and BI<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/bi-has-no-future-what-do-surveys-say\/\">BI Has No Future? What Do Surveys Say?<\/a><\/li>\n<\/ul>\n<hr\/>\n<p><center><small>The post is written by <a href=\"https:\/\/www.altoros.com\/blog\/author\/alena-semeshko\/\">Alena Semeshko<\/a> and <a href=\"https:\/\/www.altoros.com\/blog\/author\/alex\/\">Alex Khizhniak<\/a>.<\/small><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BI fostering decision-making<\/p>\n<p>Earlier, applications were designed to address specific needs and run independently. Today, the market for packaged enterprise software is exploding, creating an immediate need for integrating multiple independently developed and heterogeneous programs. Simplification, integration, and reduction of applications running is as relevant as ever.<\/p>\n<p>Same goes for data. Now, [&#8230;]<\/p>\n","protected":false},"author":178,"featured_media":49820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[966,960,895],"class_list":["post-49825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-apatar","tag-data-integration","tag-research-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Business Intelligence for Data Warehousing? | Altoros<\/title>\n<meta name=\"description\" content=\"With DW, ETL, and BI on the rise, the combination of these technologies can help to get a unified view of an organization, if done properly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/why-data-warehousing-why-business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Business Intelligence for Data Warehousing? | Altoros\" \/>\n<meta property=\"og:description\" content=\"BI fostering decision-making Earlier, applications were designed to address specific needs and run independently. 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