{"id":49811,"date":"2008-03-07T05:42:58","date_gmt":"2008-03-07T02:42:58","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=49811"},"modified":"2021-10-07T06:07:16","modified_gmt":"2021-10-07T03:07:16","slug":"data-cleansing-and-validation-using-strikeiron-services-and-apatar","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/","title":{"rendered":"Data Cleansing and Validation Using StrikeIron Services and Apatar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/#The_need_for_verified_data\" >The need for verified data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/#StrikeIron_US_Address_Verification\" >StrikeIron US Address Verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/#StrikeIron_Email_Verification\" >StrikeIron Email Verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_need_for_verified_data\"><\/span>The need for verified data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>52 percent of organizations consider the \u201cverification of data accuracy or completeness\u201d to be one of the biggest customer data management challenges, according to Aberdeen Group research.<\/p>\n<p>With an ever-increasing amount of customer information coming from various sources, you are sure to face data quality issues. Should you maintain a huge database of contacts and send notifications, sales offers and other documents to all of them? Isn\u2019t it way too time-consuming and cost-ineffective? Wouldn\u2019t it be smarter to check which contacts do have a potential of becoming your customers and whether they really exist at all?<\/p>\n<p>It\u2019s obvious that data is the key player in business decision-making. Good clean data provides the platform for wise decisions, which put the company\u2019s profits onto an upward curve. Gartner estimates that Global 2000 companies will spend an average of $1.2 million on Customer Data Integration (CDI) in 2006\u20132008.<\/p>\n<p>Maintaining the quality of data, however, is not always as simple as it seems. The techniques are many, but the effect from them doesn\u2019t always meet the expectations. That\u2019s where <a href=\"https:\/\/en.wikipedia.org\/wiki\/Data_cleansing\" rel=\"noopener noreferrer\" target=\"_blank\">data cleansing<\/a> technologies come in place. This kind of software filters the initial data, making it more precise, useable, and up-to-date. Techniques used in data cleansing, among others, include:<\/p>\n<ul>\n<li>merging data<\/li>\n<li>eliminating outdated information<\/li>\n<li>matching and synchronizing records<\/li>\n<li>converting data types and formats<\/li>\n<li>data segmentation, etc.<\/li>\n<\/ul>\n<p>When implementing these initiatives, an integrated approach is the key to success.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"StrikeIron_US_Address_Verification\"><\/span>StrikeIron US Address Verification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An example that is often used in this regard is <i>name and address<\/i> data. Personal customer information is the quickest to get outdated and easiest to get wrong. Of course, there are directories and yellow pages that you can always check\u2026but if you do it by hand each time you encounter a mistake, that\u2019s an impermissible luxury in that it takes way too much time.<\/p>\n<p>That\u2019s pretty much the reason data quality services like StrikeIron emerged. They process personal data, verify it, and return a valid data set with all possible mistakes eliminated (e.g., misspellings, wrong street type extensions, city and state names, etc.).<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-private-web-services-cloud.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-private-web-services-cloud-1024x649.jpg\" width=\"640\" class=\"aligncenter size-large wp-image-59573\" \/><\/a><small>A private web services cloud built on top of StrikeIron (<a href=\"https:\/\/strikeiron.typepad.com\/strikeiron_blog\/2009\/08\/strikeiron-private-web-services-cloud.html\" rel=\"noopener noreferrer\" target=\"_blank\">Image credit<\/a>)<\/small><\/center><\/p>\n<p>For instance, by employing sophisticated matching and data synchronization technology, <a href=\"https:\/\/strikeiron.typepad.com\/strikeiron_blog\/2010\/11\/address-verification-provides-better-customer-communication-also-saves-trees.html\" rel=\"noopener noreferrer\" target=\"_blank\">StrikeIron US Address Verification<\/a> first closely inspects each address to ensure its validity and then updates incorrect addresses according to postal standards. It inspects house\/apartment numbers, street names\/types\/directions, and P.O. boxes to ensure the accuracy of each value. It also adds ZIP+4 data, specifying congressional districts, carrier routes, location latitude\/longitude, etc.<\/p>\n<p>This way, the service cleans customer data before it gets into CRM\/ERP systems or databases,  providing the means to validate any shipment address in advance to avoid costly returns and late delivery.<\/p>\n<blockquote><p>\u201cQuality data is the life blood of all business processes,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/renatco\/\" rel=\"noopener noreferrer\" target=\"_blank\">Renat Khasanshyn<\/a>, CEO and founder of Apatar. \u201cEvery organization depends on reliable customer information. However, too often, the quality of data doesn\u2019t keep pace with the development of business processes and doesn\u2019t live up to corporate requirements for effective, reliable, and controlled data. The StrikeIron US Address Verification connector can assist you in the process, creating a competitive working environment.\u201d<\/p><\/blockquote>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-us-address-verification-input-output.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-us-address-verification-input-output.jpg\" width=\"579\" height=\"212\" class=\"aligncenter size-full wp-image-59575\" \/><\/a><small>StrikeIron US Address Verification: sample input and output (<a href=\"https:\/\/strikeiron.typepad.com\/strikeiron_blog\/2010\/11\/address-verification-provides-better-customer-communication-also-saves-trees.html\" rel=\"noopener noreferrer\" target=\"_blank\">Image credit<\/a>)<\/small><\/center><\/p>\n<p>A quick reminder: as a result of a recent partnership agreement with StrikeIron, Apatar released two connectors to StrikeIron\u2019s data quality services: <a href=\"https:\/\/www.altoros.com\/blog\/tag\/data-integration\/wiki\/display\/DQS\/StrikeIron+US+Address+Verification\">StrikeIron US Address Verification connector<\/a> and <a href=\"https:\/\/www.altoros.com\/blog\/tag\/data-integration\/wiki\/display\/DQS\/StrikeIron+Email+Verification\">StrikeIron Email Verification connector<\/a>. These data quality services from Apatar and StrikeIron ensure the validity of your data, increase productivity, improve sales strategies, and improve customer service by providing faster and more accurate responses. <\/p>\n<p>The solutions can be used to verify both a single address and a large set of addresses in batch mode.<\/p>\n<blockquote><p>\u201cCustomer data is only useful when it is accurate,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/bobbrauer\/\" rel=\"noopener noreferrer\" target=\"_blank\">Bob Brauer<\/a>, President and CEO of StrikeIron. \u201cApatar\u2019s data integration software application combined with StrikeIron\u2019s web services brings a powerful set of capabilities to users wanting to access the highest quality of data in all of their applications.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"StrikeIron_Email_Verification\"><\/span>StrikeIron Email Verification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another service, StrikeIron Email Verification, enables users to instantly determine the validity of an e-mail address or a domain. It reduces spam by blocking e-mails sent from invalid addresses and ensures that account&#8217;s addresses are validated before they are entered into a database or before a mailing is sent.<\/p>\n<div id=\"attachment_59585\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Bob-Brauer-StrikeIron.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-59585\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/Bob-Brauer-StrikeIron.jpg\" width=\"150\" height=\"158\" class=\"size-full wp-image-59585\" \/><\/a><p id=\"caption-attachment-59585\" class=\"wp-caption-text\"><small>Bob Brauer<\/small><\/p><\/div>\n<p>The new data quality connectors were created as a result of a partnership agreement with StrikeIron, Inc., signed in November 2007.<\/p>\n<blockquote><p>\u201cThe Email Verification web service reduces the time wasted on processing bad leads,\u201d said Bob Brauer, CEO and President of StrikeIron. \u201cDelivered directly into the intuitive Apatar application, the StrikeIron Email Verification connector enables users to easily integrate customer data with corporate CRM\/ERP applications, websites, databases, files, and interactive services without custom coding.\u201d<\/p><\/blockquote>\n<p>In real time, StrikeIron Email Verification connects to the prospect\u2019s SMTP server to validate an address without actually sending a letter. This lowers the marketing costs associated with nonexistent e-mail addresses and reduces overall server bandwidth.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-email-verification-input-and-output.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/03\/strikeiron-email-verification-input-and-output.jpg\" width=\"513\" height=\"202\" class=\"aligncenter size-full wp-image-59597\" \/><\/a><small>StrikeIron Email Verification: sample input and output (<a href=\"https:\/\/strikeiron.typepad.com\/strikeiron_blog\/2010\/11\/email-verification-simple-concept-big-results.html\" rel=\"noopener noreferrer\" target=\"_blank\">Image credit<\/a>)<\/small><\/center><\/p>\n<blockquote><p>\u201cBusiness users are starving for reliable customer information,\u201d said Renat Khasanshyn, CEO and founder of Apatar. \u201cE-mail verification will allow filtering contacts before they enter your on-premises or on-demand CRM\/ERP system, such as Salesforce.com or <a href=\"https:\/\/www.altoros.com\/blog\/5-steps-to-integrate-sugarcrm-with-third-party-systems-and-avoid-mistakes\/\">SugarCRM<\/a>. Having customer data clean and consistent will help marketing and sales departments improve decision-making and consolidate their efforts on the most promising prospects.\u201d<\/p><\/blockquote>\n<p>Data cleansing tools of this sort are indispensible in business today. They enable companies to increase productivity, improve sales strategies, and deliver a better and more accurate customer service. Address and e-mail verification ensure enhanced data quality, which results in more efficient marketing and advertising, and, eventually, increases your revenue.<\/p>\n<p>Here&#8217;s a <a href=\"https:\/\/www.altoros.com\/blog\/demo\/web_demo_6\/Demo_Apatar_StrikeIron_Email_Verification.htm\" rel=\"noopener noreferrer\" onclick=\"window.open(this.href,'targetWindow',\n                                   `toolbar=no,\n                                    location=no,\n                                    status=no,\n                                    menubar=no,\n                                    scrollbars=yes,\n                                    resizable=yes,\n                                    width=900,\n                                    height=620`);\n return false;\">demo<\/a> of using the StrikeIron Email Verification service with Apatar. You may also check out the <a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">Salesforce.com\u2013StrikeIron mashup<\/a>, which won the <a href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\">Business Mashup Challenge<\/a> last year.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">Salesforce.com SMS Mashup Using the StrikeIron SMS Web Service<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/enriching-customer-information-with-cdyne-and-apatar\/\">Improving Customer Data Quality with CDYNE Services and Apatar<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/wrong-approach-to-data-quality-right-approach-to-data-quality\/\">Wrong Approach to Data Quality, Right Approach to Data Quality<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr\/>\n<p><center><small>The post is written by <a href=\"https:\/\/www.altoros.com\/blog\/author\/alex\/\">Alex Khizhniak<\/a> and <a href=\"https:\/\/www.altoros.com\/blog\/author\/alena-semeshko\/\">Alena Semeshko<\/a>.<\/p>\n<hr\/>\n<p><i><b>Note:<\/b> In this article, you may find both spellings, &#8220;e-mail&#8221; and &#8220;email,&#8221;<br \/>\nsince the latter is used by StrikeIron within its services,<br \/>\nwhile the former is recommended by our style guides.<\/i><\/small><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The need for verified data<\/p>\n<p>52 percent of organizations consider the \u201cverification of data accuracy or completeness\u201d to be one of the biggest customer data management challenges, according to Aberdeen Group research.<\/p>\n<p>With an ever-increasing amount of customer information coming from various sources, you are sure to face data quality issues. Should [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":54759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[966,960,895],"class_list":["post-49811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-apatar","tag-data-integration","tag-research-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Cleansing and Validation Using StrikeIron Services and Apatar | Altoros<\/title>\n<meta name=\"description\" content=\"Two new data quality connectors will enable integration experts to automatically verify US addresses and e-mail accounts within their CRM\/ERP systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/data-cleansing-and-validation-using-strikeiron-services-and-apatar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Cleansing and Validation Using StrikeIron Services and Apatar | Altoros\" \/>\n<meta property=\"og:description\" content=\"The need for verified data 52 percent of organizations consider the \u201cverification of data accuracy or completeness\u201d to be one of the biggest customer data management challenges, according to Aberdeen Group research. 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