{"id":49638,"date":"2008-09-10T01:09:53","date_gmt":"2008-09-09T22:09:53","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=49638"},"modified":"2021-04-08T07:15:42","modified_gmt":"2021-04-08T04:15:42","slug":"enterprise-mashups-enter-the-scene","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/","title":{"rendered":"Enterprise Mashups Enter the Scene"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/#The_next_level_of_data_integration\" >The next level of data integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/#Not_only_for_developers\" >Not only for developers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/#Where_to_start\" >Where to start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_next_level_of_data_integration\"><\/span>The next level of data integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Mashup_(web_application_hybrid)\" rel=\"noopener noreferrer\" target=\"_blank\">Mashups<\/a> integrate data from different sources, including both desktop and web-based apps\u2014such as maps, RSS, news media, or even CRM systems. Being quite flexible by nature, they help to easily get information from heterogeneous environments, providing customized data integration workflows. There are plenty of <a href=\"https:\/\/www.altoros.com\/blog\/awesome-mashups-and-how-to-start-creating-them\/\">awesome mashups<\/a> for various scenarios already, with most of them created for fun and entertainment.<\/p>\n<p>In a recent <a href=\"https:\/\/www.zdnet.com\/article\/mashups-turn-into-an-industry-as-offerings-mature\/\" rel=\"noopener noreferrer\" target=\"_blank\">article<\/a>, Dion Hinchcliffe discusses the mashup popularity boost.<\/p>\n<blockquote><p>\u201cPenetration of mashups in the enterprise is just beginning as their benefits begin to be understood.\u201d<\/p><\/blockquote>\n<p>Well, I couldn\u2019t agree more. Mashup technologies are the next generation approach to information integration and management. Dion has created an awesome diagram explaining the mashup platform landscape.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/05\/mashup-landscape-dion-hinchcliffe.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/05\/mashup-landscape-dion-hinchcliffe.png\" alt=\"\" width=\"475\" height=\"424\" class=\"aligncenter size-full wp-image-55124\" \/><\/a><small>Mashup tools and platforms, 2008 (Image credit: <a href=\"https:\/\/www.zdnet.com\/article\/mashups-turn-into-an-industry-as-offerings-mature\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dion Hinchcliffe<\/a>)<\/small><\/center><\/p>\n<p><i>Note:<\/i> The figure above illustrates the mashup market distribution very well, however <a href=\"https:\/\/www.apatar.com\" onclick=\"javascript:urchinTracker('\/outbound\/www.apatar.com?ref=\/page\/27');\">Apatar<\/a> is placed in the code mashup section for developers, which doesn\u2019t exactly illustrate its real market placement. Apatar is, actually, a data mashup tool designed for business users. It can, of course, be used by developers, but with the sole purpose of simplifying their work and avoiding writing code. Apatar positions itself as a &#8220;No Coding&#8221; tool aimed at making mashups easy and available for consumers and &#8220;power&#8221; users (not for developers). So, Apatar should\u2019ve been somewhere in the upper-left side of the diagram. =)<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_only_for_developers\"><\/span>Not only for developers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I also came across Joe McKendrick\u2019s <a href=\"http:\/\/www.fastforwardblog.com\/2008\/08\/31\/mashups-so-easy-a-caveman-can-write-them\/\" onclick=\"javascript:urchinTracker('\/outbound\/www.fastforwardblog.com\/2008\/08\/31\/mashups-so-easy-a-caveman-can-write-them\/?ref=\/page\/22');\">blog post<\/a>, where he talks about the phenomenon of mashups and discusses the problem of mashups not quite being there yet in terms of end-user experience. Well, a lot of mashups are designed specifically for corporate users to help solve real-world business problems. Lots of work stations, lots of issues\u2026at this level it\u2019s no wonder you\u2019ll need a power user at some point.<\/p>\n<p>Now, while that\u2019s OK for the corporate world, this might be a problem when a user is trying to build his own, and more complicated application. The whole point of mashups is ease of use, your average user wouldn\u2019t want to get too technical into the process when building an application for personal use.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/09\/ubiquity-map-preview.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2008\/09\/ubiquity-map-preview.png\" alt=\"\" width=\"521\" height=\"269\" class=\"aligncenter size-full wp-image-55142\" \/><\/a><small>Ubiquity by Mozilla (<a href=\"https:\/\/wiki.mozilla.org\/Labs\/Ubiquity\/Ubiquity_0.5_User_Tutorial\" rel=\"noopener noreferrer\" target=\"_blank\">Image credit<\/a>)<\/small><\/center><\/p>\n<p>Joe refers to Mozilla Foundation with their <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ubiquity_(Firefox)\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cUbiquity\u201d project<\/a>, as an example of a company trying to make its product easily accessible to any non-programmer out there. I quite like the idea they\u2019re pushing through with Ubiquity, that of connecting the web with language, thus having everything you might need at your disposal and not wasting time. Ugh, time! The one thing we\u2019re always short of. =)<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, if you want to learn more about how non-technical professionals can start creating their own enterprise data mashups, you can also take a look at Apatar&#8217;s <a href=\"https:\/\/www.altoros.com\/blog\/apatar-data-integration-web-demos\/\">web demos<\/a>. Or, check out <a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">this example<\/a>, which combined Salesforce CRM data with StrikeIron SMS Web Service. Using visual, drag-and-drop interfaces of Apatar and IBM QEDWiki, even business users can start creating their own integrations, gaining competitive advantage.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/01\/StrikeIron-SMS-Widget-IBM-Q.gif\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/01\/StrikeIron-SMS-Widget-IBM-Q.gif\" width=\"640\" class=\"aligncenter size-full wp-image-44178\" \/><\/a><small>The IBM QEDWiki interface<\/small><\/center><\/p>\n<p>Just to give you a glance, Apatar was primarily created and designed as a tool for non-technical specialists. On top of visualization this ETL product provides, most of the things a user has to do manually is drag-and-drop icons to a visual workspace. That is, no coding whatsoever. And yet another business feature is the connectivity itself. Apatar provides connectors to corporate applications like Salesforce.com, SugarCRM, GoldMine, etc., and can be used by pretty much any business user not familiar with development at all.<\/p>\n<blockquote><p>&#8220;Providing connectivity to many databases, Web 2.0 destinations, and business applications, Apatar shows enterprise readiness. One of the advantages is smooth integration into an operating system as well as access to local files\u2014e.g., spreadsheets that are still used to store data.&#8221; \u2014Sebastian Weber, <a href=\"http:\/\/iese.fraunhofer.de\" rel=\"noopener noreferrer\" target=\"_blank\">Fraunhofer IESE<\/a>\n<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/awesome-mashups-and-how-to-start-creating-them\/\">Awesome Mashups and How to Start Creating Them<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">Salesforce.com SMS Mashup Using the StrikeIron SMS Web Service<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr\/>\n<p><center><small>The post is written by <a href=\"https:\/\/www.altoros.com\/blog\/author\/alena-semeshko\/\">Alena Semeshko<\/a>, edited by <a href=\"https:\/\/www.altoros.com\/blog\/author\/alex\/\">Alex Khizhniak<\/a>.<\/small><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next level of data integration<\/p>\n<p>Mashups integrate data from different sources, including both desktop and web-based apps\u2014such as maps, RSS, news media, or even CRM systems. Being quite flexible by nature, they help to easily get information from heterogeneous environments, providing customized data integration workflows. There are plenty of awesome [&#8230;]<\/p>\n","protected":false},"author":178,"featured_media":55072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[966,960,895],"class_list":["post-49638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-apatar","tag-data-integration","tag-research-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enterprise Mashups Enter the Scene | Altoros<\/title>\n<meta name=\"description\" content=\"Businesses realize the benefits of mashups, letting this technology blend into the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprise Mashups Enter the Scene | Altoros\" \/>\n<meta property=\"og:description\" content=\"The next level of data integration Mashups integrate data from different sources, including both desktop and web-based apps\u2014such as maps, RSS, news media, or even CRM systems. 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