{"id":44148,"date":"2013-11-14T01:34:50","date_gmt":"2013-11-13T22:34:50","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=44148"},"modified":"2019-06-11T00:59:53","modified_gmt":"2019-06-10T21:59:53","slug":"pivotal-one-and-cloud-foundry-great-promise-great-challenge","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/","title":{"rendered":"Pivotal One and Cloud Foundry\u2014Great Promise, Great Challenge"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Great_opportunity\" >Great opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Great_challenges\" >Great challenge(s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Challenge_1_%E2%80%9CBest-of-breed_incumbents%E2%80%9D\" >Challenge #1: \u201cBest-of-breed incumbents\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Challenge_2_Platform_sell\" >Challenge #2: Platform sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Adoption_is_key\" >Adoption is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Partners\" >Partners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Summary\" >Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Great_opportunity\"><\/span>Great opportunity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">Earlier today in a Twitter chat led by John Furrier of SiliconAngle, we discussed whether Pivotal One is vapor\u2014or real. This post expands my opinion on the subject.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Pivotal\u2018s promise is that using their tool set, an IT architect can fill the entire \u201cmeat section\u201d between raw virtual machines and an application. All in one shot. Indeed, at Altoros, we see more and more customer deployments involving every piece of the pie involving NoSQL\/NewSQL and Hadoop data stores, real-time and analytics engines, messaging and apps deployed and scaled with the help of a PaaS layer.<\/p>\n<p style=\"text-align: left;\">To the naked eye, Pivotal\u2019s offering makes a lot of sense, as it brings a one-stop solution that addresses quite a lot of the needs of next-generation application architecture at an average enterprise IT shop.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Great_challenges\"><\/span>Great challenge(s)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">On March 13, 2013, when the Pivotal Initiative was announced, a high bar was set for the company. That is, <a href=\"http:\/\/paas.ly\/1drflzd\" target=\"_blank\" rel=\"noopener noreferrer\">to achieve $1B in revenue in 5 years<\/a>. I believe that a few things should come together for this to happen.<\/p>\n<p style=\"text-align: left;\">If Pivotal can solve two key challenges&#8211;making a quantum leap in market leadership for a few more of their products and integrating the entire product suite into a single platform\u2014they will probably not only achieve $1B in revenue in 5 years, but will have an amazing shot at becoming the bellwether of enterprise software moving ahead.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenge_1_%E2%80%9CBest-of-breed_incumbents%E2%80%9D\"><\/span>Challenge #1: \u201cBest-of-breed incumbents\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">Competing products are quickly becoming \u201cbest-of-breed\u201d incumbents in five categories of next generation enterprise software where Pivotal is playing:<\/p>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img1v3.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img1v3.jpg\" alt=\"\" width=\"317\" class=\"alignright size-full wp-image-44150\" style=\"margin: 20px;\" title=\"Alternatives to components of Pivotal platform including Pivotal One, Pivotal CF, Cloud Foundry\" alt=\"Pivotal One, Pivotal CF, Cloud Foundry Alternatives create competition\" \/><\/a><\/p>\n<ol>\n<li dir=\"ltr\">Hadoop<\/li>\n<p><\/p>\n<li dir=\"ltr\">Massively Parallel RDBMS, with focus on analytics<\/li>\n<p><\/p>\n<li dir=\"ltr\">Next-generation databases<\/li>\n<p><\/p>\n<li dir=\"ltr\">Analytics<\/li>\n<p><\/p>\n<li dir=\"ltr\">PaaS<\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: left;\">I estimate between 5\u201315% of mid- to large-sized companies in the US are in the process of rapidly adopting tool sets from all of the five product categories present within the Pivotal product portfolio.<\/p>\n<p style=\"text-align: left;\">I counted a total of 75+ competing products in the Pivotal product portfolio. On one hand, you can feel option paralysis when it comes to selecting \u201cbest-of-breed\u201d pieces of the stack. That plays in favor of Pivotal, but only when business decision-makers can get their teams to adopt a single platform.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">In the majority of IT\/developer-lead opportunities, the challenge for Pivotal is to consistently outrun \u201cbest-of-breed\u201d stand-alone category leaders that are being hand-picked by developers and small IT groups. To win the \u201cbest-of-breed\u201d competition, Pivotal needs to achieve a market leadership position in perhaps half of the five market segments which are components of the Pivotal platform. That is hard.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenge_2_Platform_sell\"><\/span>Challenge #2: Platform sell<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2013\/11\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img2v2.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2013\/11\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img2v2.jpg\" alt=\"\" width=\"317\" class=\"alignright size-full wp-image-44154\" style=\"margin: 20px;\" title=\"Depth of Pivotal One \/ Pivotal CF \/ Cloud Foundry stack vs. Number of Choices Avaialble\"\/><\/a><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Building a rich, broad, integrated product that will actually drive lots of change across all stakeholders at many levels (developers, devops, IT, management and general management) makes it even harder. Across our customers at Altoros,\u00a0we see many more architectural\/tooling decisions being made deep within organizations, as devops teams sit at the next desk to the software teams making autonomous decisions.<\/p>\n<p>Lets face it, an increasing number of software engineering groups nowadays get more freedom to use the \u201cbest-of-breed\u201d technology of their choice, instead of using the recommended \u201cone-and-only\u201d tool dictated from above. While it\u2019s relatively easy to sell a piece of the platform as \u201cbest-of-breed,\u201d it\u2019s much harder to satisfy everyone with a single \u201cplatform,\u201d especially in large organizations with many autonomous groups of developers and DevOps engineers.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adoption_is_key\"><\/span>Adoption is key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">I believe that over the course of 2010-2012, the bottleneck to a broader adoption of PaaS was not the lack of a business case, but the lack of a broad, well-coordinated, enterprise-wide IaaS adoption.<\/p>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\" alt=\"\" width=\"317\" class=\"alignright size-full wp-image-44149\" style=\"margin: 20px;\" title=\"Incumbents as adoption bottlenecks for Pivotal One, Pivotal CF &amp; Cloud Foundry\" \/><\/a><\/p>\n<p>One of Altoros\u2019s customers is in an industry that requires signing a business associates\u2019 agreement with any vendor having anything to do with their sensitive data. And believe it or not, that customer said he would prefer to use AWS alongside with their private cloud, even though he wasn\u2019t sure how AWS can sign a business associate agreement while not allowing a full \u201csoup to nuts\u201d security audit of its infrastructure.<\/p>\n<p>For better or worse, AWS did an amazing job of making doing business in \u201creal-time, on-demand\u201d a \u201cnew normal\u201d within enterprise IT on all levels. Amazon Web Services educated a lot of enterprise IT folks while upping their security and SLAs to be \u201centerprise-compliant.\u201d And it\u2019s a good thing for the PaaS vendors, including Pivotal. AWS is making the public cloud a first class citizen within enterprise IT. Looking ahead, as early as 2015 we probably will see PaaS adoption on a massive scale, as companies large and small look beyond IaaS.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Partners\"><\/span>Partners<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">Someone shared a concern that Pivotal\u2019s partner announcements are &#8220;barney deals&#8221; partnerships. I can testify that these partner teams on the other side of the pond are working very hard to make these partnerships work. Most likely they work that hard because they have a lot to gain. Although the community around core open source project Cloud Foundry is not yet mature, it is growing very quickly.<\/p>\n<p style=\"text-align: left;\">During twitter chat on the subject of this post, CIO advisor and pundit <a href=\"https:\/\/twitter.com\/tcrawford\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Crawford<\/a> pointed out that \u201csuccess and failure of #cloud solutions will ultimately rest w\/ the value of their ecosystem.\u201d While Pivotal certainly does well when it comes to the width of their ecosystem, attending to Cloud Foundry, time will tell how committed Pivotal organization to making these partners successful, especially in areas of conflict of interest. In one of my next posts, I will elaborate on one of such conflicts.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: left;\">Looking at the first six months since the Pivotal Initiative was officially born, it has made solid progress. I believe Pivotal will make a big bet on the Cloud Foundry PaaS as a\u00a0dispensary of anything that moves on top of IaaS layer, including many competing components from existing and potential incumbents.\u00a0Should the stars align well, Pivotal has good chances of hitting a home run.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/why-altoros-joins-the-cloud-foundry-foundation\/\">Why Altoros Joins the Cloud Foundry Foundation<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Great opportunity<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Earlier today in a Twitter chat led by John Furrier of SiliconAngle, we discussed whether Pivotal One is vapor\u2014or real. This post expands my opinion on the subject.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Pivotal\u2018s promise is that using their tool set, an IT architect can fill the entire \u201cmeat [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":44149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[873,206,28],"class_list":["post-44148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-cloud-native","tag-oss-cloud-foundry","tag-pivotal-cf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pivotal One and Cloud Foundry\u2014Great Promise, Great Challenge | Altoros<\/title>\n<meta name=\"description\" content=\"Paul Maritz and company just launched Pivotal One and Pivotal CF, and reminded me yet again what a great platform Pivotal is about to become.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pivotal One and Cloud Foundry\u2014Great Promise, Great Challenge | Altoros\" \/>\n<meta property=\"og:description\" content=\"Great opportunity Earlier today in a Twitter chat led by John Furrier of SiliconAngle, we discussed whether Pivotal One is vapor\u2014or real. 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Pivotal\u2018s promise is that using their tool set, an IT architect can fill the entire \u201cmeat [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Altoros\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-13T22:34:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T21:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renat Khasanshyn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renat Khasanshyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/\",\"name\":\"Pivotal One and Cloud Foundry\u2014Great Promise, Great Challenge | Altoros\",\"isPartOf\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\",\"datePublished\":\"2013-11-13T22:34:50+00:00\",\"dateModified\":\"2019-06-10T21:59:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#primaryimage\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2019\/06\/Renat_on_Pivotal_Cloud_Foundry_Challenges_img3v3.jpg\",\"width\":450,\"height\":402},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.altoros.com\/blog\/pivotal-one-and-cloud-foundry-great-promise-great-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.altoros.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pivotal One and Cloud Foundry\u2014Great Promise, Great Challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\",\"url\":\"https:\/\/www.altoros.com\/blog\/\",\"name\":\"Altoros\",\"description\":\"Insight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.altoros.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3\",\"name\":\"Renat Khasanshyn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg\",\"caption\":\"Renat Khasanshyn\"},\"description\":\"Renat Khasanshyn is the founder and CEO of Altoros and a Venture Partner at Runa Capital. 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