{"id":36751,"date":"2007-07-21T09:02:40","date_gmt":"2007-07-21T14:02:40","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=36751"},"modified":"2021-06-01T06:58:29","modified_gmt":"2021-06-01T03:58:29","slug":"mashup-camp-4-in-mountain-view-ca","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/","title":{"rendered":"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream"},"content":{"rendered":"<p>This week, I attended <a href=\"http:\/\/www.mashupcamp.com\" rel=\"noopener noreferrer\" target=\"_blank\">Mashup Camp 4<\/a>. It started with a two-day <a href=\"https:\/\/www.zdnet.com\/article\/four-day-mashup-camp-off-to-a-good-start-with-two-days-of-mashup-university\/\" rel=\"noopener noreferrer\" target=\"_blank\">Mashup University<\/a>, followed by a two-day <a href=\"https:\/\/susanitsa.wordpress.com\/2007\/07\/19\/the-original-unconference-mashup-camp\/\" rel=\"noopener noreferrer\" target=\"_blank\">Mashup Camp<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Monday_July_16\" >Monday, July 16<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Tuesday_July_17\" >Tuesday, July 17<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Wednesday_July_18\" >Wednesday, July 18<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Thursday_July_19\" >Thursday, July 19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Further_reading\" >Further reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#Related_slides\" >Related slides<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Monday_July_16\"><\/span>Monday, July 16<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><font size=\"2\">Several vendors who sponsored the event presented their mashup development tools. <\/font><font size=\"2\">I&#8217;ve seen <\/font><a href=\"http:\/\/zude.com\/index.html\"><font size=\"2\">Zude<\/font><\/a><font size=\"2\"> product, announced in April with the <\/font><a href=\"http:\/\/blogs.zdnet.com\/Berlind\/?p=427\"><font size=\"2\">help<\/font><\/a><font size=\"2\"> of ZDNet&#8217;s David Berlind. Nice UI, <\/font><a href=\"http:\/\/www.dapper.net\/\"><font size=\"2\">Dapper<\/font><\/a><font size=\"2\"> and <\/font><a href=\"http:\/\/openkapow.com\/Default.aspx\"><font size=\"2\">OpenKapow<\/font><\/a><font size=\"2\"> did demos too. <\/font><a href=\"http:\/\/gearsblog.blogspot.com\/2011\/03\/stopping-gears.html\"><font size=\"2\">Google Gears<\/font><\/a><font size=\"2\"> appears to be a great enabler of developing applications that work both online and off-line.<br \/>\n<\/font><\/p>\n<p><font size=\"2\" \/><font size=\"2\"><font size=\"2\">John Herren, whom I met first at Mashup Camp 3 at MIT in Boston, MA this January, presented <\/font><a href=\"http:\/\/theherrens.com\/talks\/Intro-to-Mashups.ppt\"><font size=\"2\">Introduction to Mashup Development<\/font><\/a><font size=\"2\">. <\/font>The <a href=\"https:\/\/lignup.com\/\"><font size=\"2\">LignUp<\/font><\/a><font size=\"2\"> demo was cool, too.<br \/>\n<\/font><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tuesday_July_17\"><\/span>Tuesday, July 17<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><font size=\"2\">2 pm. Bungee Lab&#8217;s Brad Hintze demoed their new technology. I requested access to Early Access Beta for Bungee Connect, and soon got access code by email. <\/font><\/p>\n<p>    <font size=\"2\">4 pm. People from IDG called about the upcoming LinuxWorld trade show where Apatar will exhibit, and I had to change the booth delivery logistics and missed the rest of the demos:(<\/font><\/p>\n<p>    <font size=\"2\">6 pm. On Tuesday night there was a pool party sponsored by <\/font><a href=\"http:\/\/strikeiron.com\/\"><font size=\"2\">StrikeIron<\/font><\/a><font size=\"2\">. Over wine <\/font><a href=\"http:\/\/thirdnature.net\/\"><font size=\"2\">Mark Madsen<\/font><\/a><font size=\"2\"> and I developed a concept of the mashup &#8220;Cold Call Assist!&#8221;. The idea is to improve performance of sales folks working with Salesforce.com by gathering and displaying recent news about the prospective customer company and their competitors, and provides a list of restaurants near the prospect&#8217;s location along with a map for directions, making it easy to suggest meeting for lunch or dinner in an area close to the prospect. Next day we began working on creating this mashup using IBM QEDWiki and after several hours of work we got the mashup working. Overview of mashup is available at IBM QEDWiki page <\/font><a href=\"http:\/\/www.sitapps.net\/qedcontest\/show\/pg\/Submissions-Mrm0-ColdCallAssist-Overview\"><font size=\"2\">here<\/font><\/a><font size=\"2\"> with <\/font><a href=\"http:\/\/www.sitapps.net\/qedcontest\/show\/pg\/Submissions-Mrm0-ColdCallAssist-LessonsLearned\/\"><font size=\"2\">lessons learned documented<\/font><\/a><font size=\"2\"> and demo of the actual mashup application <\/font><a href=\"http:\/\/www.sitapps.net\/qedcontest\/show\/pg\/Submissions-Mrm0-ColdCallAssist-LessonsLearned\/\"><font size=\"2\">here<\/font><\/a><font size=\"2\">.<\/font><font size=\"2\"> <\/font><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wednesday_July_18\"><\/span>Wednesday, July 18<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>    <\/font><font size=\"2\">On Wednesday, I moderated a session called <a title=\"MakingMoneyWithMashups\" href=\"https:\/\/www.hugedomains.com\/domain_profile.cfm?d=mashupcamp&#038;e=com\">5 Ways to Monetize Your Mashup Development Skills<\/a>. (Here&#8217;s <a href=\"https:\/\/www.altoros.com\/blog\/six-ways-to-monetize-your-mashup-development-skills\/\">an article<\/a> on the topic.) It was a nice discussion, together the participants brainstormed the possible options for mashup-driven business models, discussed ideas how fellow masher-uppers could leverage existing opportunities to make money and start new companies. Speed geeking was cool, I demonstrated how <a href=\"https:\/\/www.apatar.com\/>Apatar Enterprise Data Mashups<\/a> extracts data out of Salesforce.com joins data from MS SQL and generates <a href=\"https:\/\/www.altoros.com\/blog\/tag\/data-integration\/downloads\/rss\/salesforce_rss_1.rss\">an RSS feed<\/a> at <a href=\"https:\/\/www.altoros.com\/blog\/tag\/data-integration\/\">ApatarForge.Org<\/a><br \/>\n    <\/font><\/p>\n<p>    <font size=\"2\">After the session, I did a bit of Speed-Geeking (for those who don&#8217;t know what Speed-Geeking is, look <\/font><a href=\"http:\/\/wiki.advocacydev.org\/cgi-bin\/wiki.pl?SpeedGeeking\"><font size=\"2\">here<\/font><\/a><font size=\"2\"> and <\/font><a href=\"https:\/\/flickr.com\/photos\/davenielsen\/847444991\/\"><font size=\"2\">here<\/font><\/a><font size=\"2\">).<\/font><\/p>\n<p>    <font size=\"2\">Wednesday night working with Mark on implementation of our mashup. Late, very late. I don&#8217;t know when Mark finished, but he was still working when I left at 1 am for a conference call with my team in Belarus.<\/font><font size=\"2\"> <\/font><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thursday_July_19\"><\/span>Thursday, July 19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><font size=\"2\">10 am. Got an email from Mark which he sent at 5 am! He will be late. I&#8217;m submitting our mashup for the contest.<\/p>\n<p>    <\/font><font size=\"2\">10:30 am. I decided to develop one more mashup using IBM QED Wiki and StrikeIron SMS widget. The idea is to enable any Salesforce.com user send SMS messages to any of the contacts in Salesforce.com.<br \/>\n    <\/font><\/p>\n<p><font size=\"2\">1 pm. The <a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">Salesforce.com-StrikeIron-QEDWiki-SMS mashup<\/a> is ready. Very hungry. Lunch is good, even better than on Wednesday:).<\/font><font size=\"2\"> <\/font><font size=\"2\"><br \/>\n    <\/font><\/p>\n<p><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/01\/sf3.jpg\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/01\/sf3.jpg\" alt=\"\" width=\"640\" class=\"aligncenter size-full wp-image-44180\" \/><\/a><\/p>\n<p><font size=\"2\">3 pm. I moderated a session called &#8220;Apatar Enteprise Data Mashups: Mix information between MS Excel, RSS, MySQL, MS SQL, Flickr, Amazon S3, and Salesforce.com without writing a single line of code.&#8221; Attendees were very active and asked lots of questions. Bill Graham of <\/font><a href=\"https:\/\/www.cnet.com\/\"><font size=\"2\">CNET Networks<\/font><\/a><font size=\"2\"> requested a capability for Apatar to process large quantities of data by threads, with the goal to speed up processing of ETL transformations.<\/font><\/p>\n<p>    <font size=\"2\">4 pm. WOA! The mashup which Mark and I developed was named the Best of Conference Business Mashup. Now we have to split the main cash prize of $1,500.00 sponsored by IBM, Dapper, Kapow, and StrikeIron. Mark and I, now the happiest mashup campers in the world, decided to sponsor the first round of beer for the attendees of the Camp at a bar nearby. <\/font><a href=\"http:\/\/blogs.zdnet.com\/BTL\/\"><font size=\"2\">David Berlind<\/font><\/a><font size=\"2\"> announced the Mashup Camp 4 officially closed.<\/font><\/p>\n<p>    <font size=\"2\">6 pm. Masher-uppers are having a party at the bar called Tide House in Mountain View. A friend of mine who lives nearby Andrew Filev, CEO of <\/font><a href=\"https:\/\/www.wrike.com\/vm\/\"><font size=\"2\">Wrike.com<\/font><\/a><font size=\"2\">, joined the party which was filled with geeky discussions about the future of mashups.<br \/>\n    <\/font><\/p>\n<p><font size=\"2\">Photos from MashupCamp4 are available at Liz&#8217;s <\/font><a href=\"https:\/\/flickr.com\/photos\/lizney78\"><font size=\"2\">photo stream<\/font><\/a> .<\/p>\n<p>    <font size=\"2\">Are you geeked out? I&#8217;m:)<\/font><\/p>\n<p><\/font><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/awesome-mashups-and-how-to-start-creating-them\/\">Awesome Mashups and How to Start Creating Them<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/salesforcecom-sms-mashup-using-strikeiron-sms-web-service\/\">Salesforce.com SMS Mashup Using the StrikeIron SMS Web Service<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/enterprise-mashups-enter-the-scene\/\">Enterprise Mashups Enter the Scene<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_slides\"><\/span>Related slides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><small>There are the slides from John Herren&#8217;s &#8220;Introduction to Mashups&#8221; session presented at the Mashup University.<\/small><\/p>\n<p><center><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4HbvR0h5F0LCVu\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, I attended Mashup Camp 4. It started with a two-day Mashup University, followed by a two-day Mashup Camp.<\/p>\n<p>&nbsp;<\/p>\n<p>Monday, July 16<\/p>\n<p>Several vendors who sponsored the event presented their mashup development tools. I&#8217;ve seen Zude product, announced in April with the help of ZDNet&#8217;s David Berlind. Nice UI, Dapper and [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":44411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[966,960,895],"class_list":["post-36751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-apatar","tag-data-integration","tag-research-and-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros<\/title>\n<meta name=\"description\" content=\"These are the notes from a great event I&#039;ve attended this week, as well as some of the results from the IBM Business Mashup Challenge we participated in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros\" \/>\n<meta property=\"og:description\" content=\"This week, I attended Mashup Camp 4. It started with a two-day Mashup University, followed by a two-day Mashup Camp. &nbsp; Monday, July 16 Several vendors who sponsored the event presented their mashup development tools. I&#8217;ve seen Zude product, announced in April with the help of ZDNet&#8217;s David Berlind. Nice UI, Dapper and [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\" \/>\n<meta property=\"og:site_name\" content=\"Altoros\" \/>\n<meta property=\"article:published_time\" content=\"2007-07-21T14:02:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T03:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renat Khasanshyn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renat Khasanshyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\",\"name\":\"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros\",\"isPartOf\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg\",\"datePublished\":\"2007-07-21T14:02:40+00:00\",\"dateModified\":\"2021-06-01T03:58:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg\",\"width\":500,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.altoros.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\",\"url\":\"https:\/\/www.altoros.com\/blog\/\",\"name\":\"Altoros\",\"description\":\"Insight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.altoros.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3\",\"name\":\"Renat Khasanshyn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg\",\"caption\":\"Renat Khasanshyn\"},\"description\":\"Renat Khasanshyn is the founder and CEO of Altoros and a Venture Partner at Runa Capital. He helps to define Altoros\u2019s strategic vision and its role in Cloud Foundry PaaS ecosystem. In the past, he has been selected as a finalist for the Emerging Executive of the Year award by the Massachusetts Technology Leadership Council and once won an IBM Business Mashup Challenge. Prior to founding Altoros, Renat was VP of Engineering for Tampa-based insurance company PriMed.\",\"url\":\"https:\/\/www.altoros.com\/blog\/author\/renat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros","description":"These are the notes from a great event I've attended this week, as well as some of the results from the IBM Business Mashup Challenge we participated in.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/","og_locale":"en_US","og_type":"article","og_title":"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros","og_description":"This week, I attended Mashup Camp 4. It started with a two-day Mashup University, followed by a two-day Mashup Camp. &nbsp; Monday, July 16 Several vendors who sponsored the event presented their mashup development tools. I&#8217;ve seen Zude product, announced in April with the help of ZDNet&#8217;s David Berlind. Nice UI, Dapper and [...]","og_url":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/","og_site_name":"Altoros","article_published_time":"2007-07-21T14:02:40+00:00","article_modified_time":"2021-06-01T03:58:29+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg","type":"image\/jpeg"}],"author":"Renat Khasanshyn","twitter_misc":{"Written by":"Renat Khasanshyn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/","url":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/","name":"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream | Altoros","isPartOf":{"@id":"https:\/\/www.altoros.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage"},"image":{"@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg","datePublished":"2007-07-21T14:02:40+00:00","dateModified":"2021-06-01T03:58:29+00:00","author":{"@id":"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3"},"breadcrumb":{"@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#primaryimage","url":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg","contentUrl":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2007\/07\/Mashup-Camp-4-in-Mountain-View-CA-2007.jpg","width":500,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/www.altoros.com\/blog\/mashup-camp-4-in-mountain-view-ca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.altoros.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mashup Camp 4 in Mountain View, CA: Web 2.0 Is Going Mainstream"}]},{"@type":"WebSite","@id":"https:\/\/www.altoros.com\/blog\/#website","url":"https:\/\/www.altoros.com\/blog\/","name":"Altoros","description":"Insight","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altoros.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/ba02293dc59f7b5c8ca68bb68f0885c3","name":"Renat Khasanshyn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg","contentUrl":"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/08\/Renat-Khasanshyn-150x150.jpg","caption":"Renat Khasanshyn"},"description":"Renat Khasanshyn is the founder and CEO of Altoros and a Venture Partner at Runa Capital. He helps to define Altoros\u2019s strategic vision and its role in Cloud Foundry PaaS ecosystem. In the past, he has been selected as a finalist for the Emerging Executive of the Year award by the Massachusetts Technology Leadership Council and once won an IBM Business Mashup Challenge. Prior to founding Altoros, Renat was VP of Engineering for Tampa-based insurance company PriMed.","url":"https:\/\/www.altoros.com\/blog\/author\/renat\/"}]}},"_links":{"self":[{"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/posts\/36751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/comments?post=36751"}],"version-history":[{"count":9,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/posts\/36751\/revisions"}],"predecessor-version":[{"id":61809,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/posts\/36751\/revisions\/61809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/media\/44411"}],"wp:attachment":[{"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/media?parent=36751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/categories?post=36751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altoros.com\/blog\/wp-json\/wp\/v2\/tags?post=36751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}