<script type="IN/MemberProfile" data-id="https://www.linkedin.com/in/paularnautoff" data-format="inline"  data-related="false"></script><script type="IN/MemberProfile" data-id="https://www.linkedin.com/in/paularnautoff" data-format="inline"  data-related="false"></script><script type="IN/MemberProfile" data-id="https://www.linkedin.com/in/paularnautoff" data-format="inline"  data-related="false"></script>{"id":2371,"date":"2015-06-01T20:00:52","date_gmt":"2015-06-01T17:00:52","guid":{"rendered":"http:\/\/www.altoros.com\/blog\/?p=2371"},"modified":"2018-06-22T14:48:42","modified_gmt":"2018-06-22T11:48:42","slug":"appdirect-saas-add-on-services-for-cloud-foundry","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/appdirect-saas-add-on-services-for-cloud-foundry\/","title":{"rendered":"AppDirect SaaS Add-on Services for Cloud Foundry"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/appdirect-saas-add-on-services-for-cloud-foundry\/#Its_an_API_world_we_are_living_in\" >It&#8217;s an API world we are living in.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/appdirect-saas-add-on-services-for-cloud-foundry\/#Want_details_Watch_the_video\" >Want details? Watch the video!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/appdirect-saas-add-on-services-for-cloud-foundry\/#About_the_speaker\" >About the speaker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/appdirect-saas-add-on-services-for-cloud-foundry\/#Related_slides\" >Related slides<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Its_an_API_world_we_are_living_in\"><\/span>It&#8217;s an API world we are living in.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That seems to be the overall message in this presentation from the CF Summit 2014 by Paul Arnautoff of AppDirect.<\/p>\n<p>AppDirect is an API management platform that enables companies to create branded marketplaces and integrate cloud services into existing apps. With its cloud service broker (CSB), developers can handle all the API connectivity and complexity of cloud infrastructure and services for large enterprises, while addressing the issue of \u201cshadow IT\u201d that\u2019s being purchased outside of formal IT department procedures.<\/p>\n<p>Paul notes the \u201cinstant gratification\u201d that users now experience with apps on all of their devices, and the resultant behaviors related to what they expect to consume. In other words, time waits for no app development, and users do not care about all the complexity lying behind delivery of the information they demand.<\/p>\n<p align=\"left\">The so-called Third Platform of cloud-based networks and devices has \u201cshifted the paradigm of ownership (of IT resources) to the apps and code,\u201d Paul says. Now developers no longer need to have quaint thoughts about building engines or databases or sending emails, but rather, \u201cplug-ins to apps handle all of this.\u201d<\/p>\n<p>As a result, there are now more than 5,000 cloud apps in use, a number that\u2019s expected to rise (according to IDC) by a magnitude to 50,000 within four years. Service broker integration, as envisioned by AppDirect using Cloud Foundry, is shown in the graphic below:<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2015\/03\/Screenshot-100.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3494\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2015\/03\/Screenshot-100-300x169.png\" alt=\"Screenshot (100)\" width=\"300\" height=\"169\" \/><\/a><\/center><\/p>\n<p>Remember the early days of cloud computing when we were told that cloud computing would bring a new simplicity to managing IT resources? Have things really turned out that way?<\/p>\n<p>In a way, that sales pitch has come to fruition, as Cloud Foundry deals with underlying infrastructure, analytics reports in various degrees of clarity what\u2019s happening with all the new information being generated, and companies such as AppDirect work to amalgamate all the separate pieces any given enterprise might require.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2015\/03\/Screenshot-101.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3495\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2015\/03\/Screenshot-101-300x169.png\" alt=\"Screenshot (101)\" width=\"300\" height=\"169\" \/><\/a><\/center>The bottom line, so to speak, means \u201csending a unified event to the infrastructure,\u201d Paul says, and \u201ctranslating and sending (reports) to an API endpoint at Pivotal.\u201d<\/p>\n<p>&nbsp;<br \/>\n<div id=\"\" class=\"clearfix padded-panel\"><div class=\"details-box-wrapper\" style=\"\/* background-image:url(http:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2015\/04\/cf-after-dark-apache-brooklyn.gif); *\/\"><div class=\"details-box-overlay details-box-overlay-a\"><\/div><div class=\"details-box\"><div class=\"section-title\">Altoros Take<\/div><div class=\"details-wrapper\"><div class=\"detail-item\"><div class=\"take\"><span>\n<p>Enterprise IT has always been, and always will be, a big, bloody mess. Even the most well-run shops can suddenly be faced with an acquisition that needs to be integrated, or a management directive stemming from a crazed C-suite executive\u2019s recent conversation in Davos or Aspen.<\/p>\n<p>The power of APIs cannot be denied, though, and this presentation shows a way out of the mess for a lot of people. Worth viewing and considering, even if nothing will ever solve all of your problems.<\/p>\n<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Want_details_Watch_the_video\"><\/span>Want details? Watch the video!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table width=100%>\n<tr>\n<td class=\"video-details-td\">\n<div style=\"float:right; width:45%; padding-left:15px; font-size:14px;\">\n<strong>Table of contents<\/strong><\/p>\n<ol>\n<li>How does Platform-as-a-Service change the way we consume applications? (2:33)<\/li>\n<li>How does Cloud Foundry change the way we build applications? (4:19)<\/li>\n<li>What is cloud service brokerage? (9:16)<\/li>\n<li>Why did Pivotal partner with AppDirect? (13:27)<\/li>\n<li>What does this partnership\/integration look like? (14:32)<\/li>\n<li>What is last-mile application delivery? (17:44)<\/li>\n<li>What are service binding APIs and how do they work? (19:12)<\/li>\n<li>What kinds of user experience can you provide with AppDirect and Cloud Foundry? (20:03)<\/li>\n<li>What are the opportunities the integration between Cloud Foundry and AppDirect brings to cloud ISVs and CF operators? (21:49)<\/li>\n<\/ol>\n<\/div>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"AppDirect - SaaS Add-on Services for Cloud Foundry (Cloud Foundry Summit 2014)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/mRR_2W5--Zg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\n<\/td>\n<\/tr>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_the_speaker\"><\/span>About the speaker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>\n<div style=\"float: right;\"><!-- Linkedin Profile Badge: http:\/\/3doordigital.com\/wordpress\/plugins\/linkedin-profile-badge\/ -->\r\n<script type=\"IN\/MemberProfile\" data-id=\"https:\/\/www.linkedin.com\/in\/paularnautoff\" data-format=\"inline\"  data-related=\"false\"><\/script><\/div>\n<div style=\"width: 450px;\"><small>Paul Arnautoff is Director of Business Development at AppDirect, a cloud services marketplace and management platform. He is responsible for partnerships and strategic alliances. Prior to this, he led AppDirect&#8217;s ISV program, ensuring integration with SaaS providers for provisioning, billing, and single sign-on. Paul was also a speaker for the Cloud Foundry Summits in 2013\u20132014.<\/small><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_slides\"><\/span>Related slides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/36037968\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s an API world we are living in.<\/p>\n<p>That seems to be the overall message in this presentation from the CF Summit 2014 by Paul Arnautoff of AppDirect.<\/p>\n<p>AppDirect is an API management platform that enables companies to create branded marketplaces and integrate cloud services into existing apps. With its cloud service [&#8230;]<\/p>\n","protected":false},"author":9,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[873,206,28],"class_list":["post-2371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-opinion","tag-cloud-native","tag-oss-cloud-foundry","tag-pivotal-cf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AppDirect SaaS Add-on Services for Cloud Foundry | Altoros<\/title>\n<meta name=\"description\" content=\"Paul Arnautoff of AppDirect explains how integration between Cloud Foundry and AppDirect helps businesses to distribute services through PaaS marketplaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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