{"id":19854,"date":"2016-07-05T15:47:43","date_gmt":"2016-07-05T12:47:43","guid":{"rendered":"https:\/\/www.altoros.com\/blog\/?p=19854"},"modified":"2018-08-01T17:11:38","modified_gmt":"2018-08-01T14:11:38","slug":"using-the-personality-insights-service-in-ibm-watson","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/","title":{"rendered":"Using the Personality Insights Service in IBM Watson"},"content":{"rendered":"<p><a href=\"https:\/\/www.ibm.com\/smarterplanet\/us\/en\/ibmwatson\/developercloud\/personality-insights.html\" target=\"_blank\">IBM Watson Personality Insight<\/a> is one of the services for text analysis available within IBM Bluemix. Learn how to start working with using <a href=\"https:\/\/github.com\/personality-insights\/sunburst-chart\" target=\"_blank\">Personality Sunburst Chart<\/a> for visualization.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#Prerequisites\" >Prerequisites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#How_it_works\" >How it works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#Trying_it_yourself\" >Trying it yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#Further_reading\" >Further reading<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To get started, you need:<\/p>\n<ul>\n<li>an IBM Bluemix account<\/li>\n<li>the Cloud Foundry CLI<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_it_works\"><\/span>How it works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Personality Insights service makes use of recent studies in the fields of psychology and psycholinguistics. Relying on data analytics algorithms, the models\u2014trained and calibrated by IBM\u2014infer personality characteristics based on textual information:<\/p>\n<ul>\n<li style=\"margin-bottom: 6px;\"><strong>Big Five<\/strong> represent the most widely used model for generally describing how a person engages with the world.<\/li>\n<li style=\"margin-bottom: 6px;\"><strong>Needs<\/strong> describe which aspects of a product will resonate with a person.<\/li>\n<li><strong>Values<\/strong> describe motivating factors that influence a person&#8217;s decision making.<\/li>\n<\/ul>\n<p>For more details, refer to <a href=\"https:\/\/www.ibm.com\/smarterplanet\/us\/en\/ibmwatson\/developercloud\/doc\/personality-insights\/basics.shtml\" target=\"_blank\">this IBM Watson documentation<\/a>.<\/p>\n<p>Our demo app can use either the Stack Exchange API (via <a href=\"https:\/\/github.com\/laktek\/Stack-on-Go\" target=\"_blank\">Stack-on-Go<\/a>) or Reddit user comments <a href=\"https:\/\/www.reddit.com\/wiki\/rss\/\" target=\"_blank\">RSS feed<\/a> (via <a href=\"https:\/\/github.com\/SlyMarbo\/rss\" target=\"_blank\">SlyMarbo\/rss<\/a>) to collect input data for Personality Insights. To make requests to Personality Insights, we use the <a href=\"https:\/\/github.com\/liviosoares\/go-watson-sdk\" target=\"_blank\">Go SDK for IBM Watson services<\/a>. To visualize responses from the service, <a href=\"https:\/\/github.com\/personality-insights\/sunburst-chart\" target=\"_blank\">Personality Sunburst Chart<\/a> is used. Below, you will find a sample result of the output.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/ibm-watson-personality-insights-services.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/ibm-watson-personality-insights-services-1024x706.png\" alt=\"\" width=\"640\" class=\"aligncenter size-large wp-image-19863\" \/><\/a><\/center><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trying_it_yourself\"><\/span>Trying it yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The source code for the article is available in <a href=\"https:\/\/github.com\/Altoros\/personality-insights-demo\" target=\"_blank\">our GitHub repo<\/a>. You can click <a href=\"https:\/\/console.bluemix.net\/devops\/setup\/deploy?repository=https:\/\/github.com\/Altoros\/personality-insights-demo\" target=\"_blank\">this link<\/a> to deploy a demo app to your Bluemix account or use the following steps to deploy it manually:<\/p>\n<ul>\n<li style=\"margin-bottom: 6px;\">Clone a repository: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">git clone https:\/\/github.com\/Altoros\/personality-insights-demo<\/code><\/li>\n<li style=\"margin-bottom: 6px;\">Go to the repository directory: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">cd personality-insights-demo<\/code><\/li>\n<li style=\"margin-bottom: 6px;\">Create an application: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">cf push APP_NAME<\/code><\/li>\n<li style=\"margin-bottom: 6px;\">Create a Personality Insight service instance: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">cf create-service personality_insights  tiered personality-insight-svc<\/code><\/li>\n<li style=\"margin-bottom: 6px;\">Bind the service instance to your application: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">cf bind-service YOUR_APP_NAME personality-insight-svc<\/code><\/li>\n<li style=\"margin-bottom: 6px;\">Restage your application: <code style=\"color: #222222; background-color: #e6e6e6; padding: 1px 2px;\">cf restage APP_NAME<\/code><\/li>\n<\/ul>\n<p>Alternatively, you can create and bind the service instance using the Bluemix dashboard UI.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/using-ibm-watson-personality-insights-services.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/using-ibm-watson-personality-insights-services.png\" alt=\"\" width=\"674\" height=\"371\" class=\"aligncenter size-full wp-image-19866\" \/><\/a><\/center><\/p>\n<p>The binding procces is simple.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/working-with-ibm-watson-personality-insights-services.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2017\/01\/working-with-ibm-watson-personality-insights-services.png\" alt=\"\" width=\"597\" height=\"419\" class=\"aligncenter size-full wp-image-19867\" \/><\/a><\/center><\/p>\n<p>As you can see, with the Personality Insight service, it is really easy to extract and analyze a spectrum of attributes to discover actionable insights about human personalities.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Further_reading\"><\/span>Further reading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/iot-platform-on-bluemix-experimenting-with-ibm-watson-and-gobot\/\">IoT Platform on Bluemix: Experimenting with IBM Watson and Gobot<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/using-ibm-analytics-for-apache-spark-in-java-scala-apps-on-bluemix\/\">Bluemix Tutorial: Using IBM Analytics for Apache Spark in Java\/Scala Apps<\/a><\/li>\n<li><a href=\"https:\/\/www.altoros.com\/blog\/using-the-bluemix-insights-for-twitter-service-with-a-rails-app\/\">Using the Bluemix Insights for Twitter Service with a Rails App<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><center><small>This post was written by Stas Turlo with assistance from <a href=\"https:\/\/www.altoros.com\/blog\/author\/viktoryia-fedzkovich\/\">Victoria Fedzkovich<\/a>.<\/small><\/center> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM Watson Personality Insight is one of the services for text analysis available within IBM Bluemix. Learn how to start working with using Personality Sunburst Chart for visualization.<\/p>\n<p>&nbsp;<\/p>\n<p>Prerequisites<\/p>\n<p>To get started, you need:<\/p>\n<p>an IBM Bluemix account<br \/>\nthe Cloud Foundry CLI<\/p>\n<p>&nbsp;<\/p>\n<p>How it works<\/p>\n<p>The Personality Insights service makes use of recent studies in the [&#8230;]<\/p>\n","protected":false},"author":90,"featured_media":33401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[214],"tags":[873,187],"class_list":["post-19854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-cloud-native","tag-ibm-bluemix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using the Personality Insights Service in IBM Watson | Altoros<\/title>\n<meta name=\"description\" content=\"In this post, we show how to extract, analyze, and visualize a spectrum of personality attributes from Reddit and Stack Overflow answers\/questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using the Personality Insights Service in IBM Watson | Altoros\" \/>\n<meta property=\"og:description\" content=\"IBM Watson Personality Insight is one of the services for text analysis available within IBM Bluemix. Learn how to start working with using Personality Sunburst Chart for visualization. &nbsp; Prerequisites To get started, you need: an IBM Bluemix account the Cloud Foundry CLI &nbsp; How it works The Personality Insights service makes use of recent studies in the [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/\" \/>\n<meta property=\"og:site_name\" content=\"Altoros\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T12:47:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-01T14:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/07\/using-personality-insights-service-in-ibm-watson-v1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Stas Turlo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stas Turlo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/\",\"name\":\"Using the Personality Insights Service in IBM Watson | Altoros\",\"isPartOf\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/07\/using-personality-insights-service-in-ibm-watson-v1.gif\",\"datePublished\":\"2016-07-05T12:47:43+00:00\",\"dateModified\":\"2018-08-01T14:11:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/11d47ed3fb77ea65d2dd1af0af17f1f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#primaryimage\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/07\/using-personality-insights-service-in-ibm-watson-v1.gif\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/07\/using-personality-insights-service-in-ibm-watson-v1.gif\",\"width\":640,\"height\":441},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.altoros.com\/blog\/using-the-personality-insights-service-in-ibm-watson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.altoros.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using the Personality Insights Service in IBM Watson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#website\",\"url\":\"https:\/\/www.altoros.com\/blog\/\",\"name\":\"Altoros\",\"description\":\"Insight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.altoros.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/11d47ed3fb77ea65d2dd1af0af17f1f1\",\"name\":\"Stas Turlo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.altoros.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/12\/Turlo_Stanislav.png\",\"contentUrl\":\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/12\/Turlo_Stanislav.png\",\"caption\":\"Stas Turlo\"},\"description\":\"Stas Turlo is a software engineer at Altoros. 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