{"id":13079,"date":"2016-04-28T07:49:50","date_gmt":"2016-04-28T04:49:50","guid":{"rendered":"http:\/\/www.altoros.com\/blog\/?p=13079"},"modified":"2021-12-17T18:30:36","modified_gmt":"2021-12-17T15:30:36","slug":"cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration","status":"publish","type":"post","link":"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/","title":{"rendered":"CloudOne Binds Its VPC Platform with IBM Marketplace, Bets on Bluemix Integration"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#What_is_CloudOnes_virtual_private_cloud\" >What is CloudOne&#8217;s virtual private cloud?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#The_start_of_the_journey\" >The start of the journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#The_integration_process\" >The integration process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#The_results\" >The results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#Future_plans\" >Future plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#Related_video\" >Related video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.altoros.com\/blog\/cloudone-binds-vpc-platform-ibm-marketplace-bets-bluemix-integration\/#About_the_speakers\" >About the speakers<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_CloudOnes_virtual_private_cloud\"><\/span>What is CloudOne&#8217;s virtual private cloud?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cWe have become really the de facto standard for how to do IBM software in the cloud,\u201d opened <a href=\"https:\/\/www.linkedin.com\/in\/benjaminchodroff\" target=\"_blank\" rel=\"noopener noreferrer\">Benjamin Chodroff<\/a>, CTO, CloudOne, at IBM InterConnect 2016.<\/p>\n<p>Along with IBM\u2019s <a href=\"https:\/\/www.linkedin.com\/in\/john-teoh-6437b53b\" target=\"_blank\" rel=\"noopener noreferrer\">John Teoh<\/a>, Benjamin Chodroff provided attendees with a presentation covering CloudOne\u2019s journey\u2014which started early 2015\u2014of integrating into IBM Marketplace.<\/p>\n<p><center><div id=\"attachment_13401\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/CloudOne-Benjamin-Chodroff-CTO.jpeg\" target=\"_blank\" rel=\"attachment wp-att-13401 noopener noreferrer\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13401\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/CloudOne-Benjamin-Chodroff-CTO-1024x1024.jpeg\" alt=\"Benjamin Chodroff, CTO, CloudOne\" width=\"500\" class=\"size-large wp-image-13401\" \/><\/a><p id=\"caption-attachment-13401\" class=\"wp-caption-text\"><\/p>\n<p style=\"font-size: 14px;\">Benjamin Chodroff, CTO, CloudOne<\/p><\/p><\/div><\/center><\/p>\n<p><a href=\"http:\/\/oncloudone.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CloudOne<\/a> is a managed service provider that works with IBM as a Premier Business Partner. The company is a creator of SaaS-based solutions and the so-called &#8220;Virtual Private Clouds&#8221; (VPC) for IBM software tools. In brief, with this VPC platform, CloudOne helps companies move their IBM products to isolated, secure, virtual, on-demand environments.<\/p>\n<p>According to CloudOne, this is a case for &#8220;clients who cannot securely and safely use public cloud and shared development resources for their applications; clients in regulated industries, or who build products or services that must comply to security, process or validation standards,&#8221; etc.<\/p>\n<p>A recent addition to CloudOne&#8217;s services is the company&#8217;s new hybrid solution, <a href=\"http:\/\/www.prweb.com\/releases\/2016\/02\/prweb13231010.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Bluemix Local Delivered by CloudOne<\/a>. This new service allows companies to quickly access Bluemix Public, Dedicated, or Local on a virtual private cloud\u2014managed by both CloudOne and IBM.<\/p>\n<p>Current features of Bluemix Local Delivered by CloudOne include:<\/p>\n<ul>\n<li>24\/7 database, application, integration, and managed services<\/li>\n<li>&#8220;a la carte&#8221; style add-on services, including additional Bluemix Public services<\/li>\n<li>Developer access to Bluemix tools controlled by LDAP, etc.<\/li>\n<\/ul>\n<p>To learn more about how CloudOne integrates Bluemix in a VPC, read <a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/IBM-Bluemix-Local-DataSheet-2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">this brochure<\/a>.<\/p>\n<p><center><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/CloudOne-IBM-Bluemix-VPC-overview.png\"><img decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/CloudOne-IBM-Bluemix-VPC-overview.png\" alt=\"CloudOne IBM Bluemix VPC overview\" width=\"640\" class=\"aligncenter size-full wp-image-13842\" \/><\/a><\/center><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_start_of_the_journey\"><\/span>The start of the journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Benjamin related how they wanted to improve the deployment of their VPC solutions. \u201cWhen we started looking for how we take our service, which is managed services from the cloud, and deploy it on customers who require it, we started realizing it\u2019d be great if people could just learn about what our offering was and actually sign up and buy it.\u201d He noted that many companies and service providers struggle with this.<\/p>\n<blockquote><p><em>\u201cThe fact that somebody can just come to Marketplace and learn about the product, not even ask a sales question, saying, \u2018Yeah! Let&#8217;s go!\u2019 That&#8217;s a game changer for us.\u201d <\/p>\n<p>\u2014Benjamin Chodroff, CTO, CloudOne<\/p>\n<p><\/em><\/p><\/blockquote>\n<p>At that stage, the thought of integrating with IBM Marketplace was something to consider. \u201cWe quickly realized that\u2019s not our core competency building onto this entire software development, becoming PCI (Payment Card Industry) compliant, [and] making sure we could handle credit cards,\u201d said Benjamin. \u201cMaybe using the [IBM] Marketplace would be a better way of approaching this.\u201d<\/p>\n<p>CloudOne started the integration process back in February 2015 and was able to <a href=\"https:\/\/www.ibm.com\/marketplace\/4483\" target=\"_blank\" rel=\"noopener noreferrer\">publish<\/a> in September 2015. Here&#8217;s CloudOne&#8217;s integration timeline:<\/p>\n<ul>\n<li>2\/2015 &#8211; Attended a workshop at IBM InterConnect 2015 to learn more about integration with IBM Cloud Marketplace<\/li>\n<li>3\/2015 &#8211; Built a working prototype in Java, internal fundraising for development<\/li>\n<li>4\/2015 &#8211; Refined offering description in Marketplace with the product marketing team<\/li>\n<li>5\/2015 &#8211; Scoped Sunlight (customer portal) integration with development<\/li>\n<li>6\/2015 &#8211; Deployed Sunlight integration to test, testing<\/li>\n<li>7\/2015 &#8211; Deployed Sunlight integration to production, testing<\/li>\n<li>8\/2015 &#8211; Published to marketplace (rejected)<\/li>\n<li>9\/2015 &#8211; Fixed issues and published!<\/li>\n<\/ul>\n<p>During the integration process, Benjamin explained the need to have endpoints ready to accept orders. This was not a problem for CloudOne as Benjamin notes, \u201cOne of the key concepts in integrating to the [IBM] Marketplace is you need to have an endpoint. You need to have somewhere where the orders are sent to. For us, since we had a customer portal, we decided that\u2019s a natural place to be able to receive the orders.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_integration_process\"><\/span>The integration process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While describing the IBM Marketplace integration process, John Teoh of IBM summarized four key tasks:<\/p>\n<div id=\"attachment_13578\" style=\"width: 210px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/John-Teoh-IBM-STSM.jpg\" rel=\"attachment wp-att-13578\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13578\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/John-Teoh-IBM-STSM.jpg\" alt=\"John Teoh, STSM, IBM\" width=\"200\" height=\"200\" class=\"size-full wp-image-13578\" \/><\/a><p id=\"caption-attachment-13578\" class=\"wp-caption-text\"><\/p>\n<p style=\"font-size: 14px;\">John Teoh, STSM, IBM<\/p><\/p><\/div>\n<ul>\n<li>Add a web app product<\/li>\n<li>Decide if single user or multi-user usage model<\/li>\n<li>Develop endpoints to manage subscription life cycle<\/li>\n<li>Provision software or service<\/li>\n<\/ul>\n<p>He points out another key benefit of integrating into IBM Marketplace: the ability to network publish to the Bluemix catalog. \u201cOne nice thing about IBM Marketplace is once you publish in the IBM Marketplace, we can network publish you to Bluemix should you need to have your product also be sold on the Bluemix catalog.\u201d This can be easily done with no significant effort.<\/p>\n<blockquote><p><em>\u201cOnce you integrate with [IBM Marketplace], all the endpoints are consistently the same, you can listen to the endpoint for orders coming from Bluemix.\u201d \u2014John Teoh, STSM, IBM<\/em><\/p><\/blockquote>\n<p>\u201cYou go through the integration, define all the endpoints at the back, you can use the optional service controller and once you publish all that, we can push your pricing plans, all your marketing data over the phantom Bluemix sub-marketplace which you don\u2019t see and then that will push it into the Bluemix catalog, \u201cexplains John. \u201cWhen a customer buys your product from the Marketplace in Bluemix, the order will then come in by the Cloud Foundry calls which we then bring back through the phantom sub-marketplace then through the main Marketplace.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_results\"><\/span>The results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There were a number of improvements the integration of IBM Marketplace brought to CloudOne:<\/p>\n<ul>\n<li>\n<p>Consistent method of publishing a product. \u201cWhat I like about this is the way they package different things uniformly so that customers can see a wide range of products across IBM and their partners and be able to compare details,\u201d said Benjamin.<\/p>\n<\/li>\n<li>\n<p>Reduced time to deploy pilot environments from 1 week to 1 hour. \u201cWe could deploy pilots and very small environments at ludicrous speeds\u2014speeds we&#8217;ve never seen before,\u201d said Benjamin.<\/p>\n<\/li>\n<li>\n<p>Increased IBM sales team awareness and led to five new large enterprise deployments.<\/p>\n<\/li>\n<li>\n<p>Improved internal sales efficiencies by using the IBM Cloud Marketplace as a framework for how to define our products. \u201cI really like the framework more than anything else. It really helped us define better what our product was,\u201d said Benjamin.<\/p>\n<\/li>\n<ul>\n<li>\n<p>Forces their sales team to define what is included, what is additional. \u201cThe nice thing about the [IBM] Marketplace is that it allows us to start thinking about what are my add-ons, what are the different flavors, sizes, meters, [and] all the different cases,\u201d said Benjamin. \u201cIt allows us to start to define how to build exactly for cases.\u201d<\/p>\n<\/li>\n<li>\n<p>Creates a flexible model for metering and capturing costs. \u201cYou can charge a one-time charge as a setup fee and you can charge recurring on top of that,\u201d said John. \u201cIt&#8217;s not binary and AND\/OR it&#8217;s really an AND. You can also setup usage ranges. You can define pricing tiers.\u201d<\/p>\n<\/li>\n<\/ul>\n<li>\n<p>Improved operational efficiency in deploying pilots by reducing the amount of questions required to deploy. \u201cWe have a demo server where we can spin up new customers to try out the product for a period of time. That&#8217;s done free of charge, but if the customer wants to start paying for as little as a dollar an hour, we can now spin up a server in SoftLayer and allow them to try out our product,\u201d said Benjamin.<\/p>\n<\/li>\n<li>In late 2015, IBM and CloudOne delivered a joint <a href=\"https:\/\/www.ibm.com\/marketplace\/4483\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS product<\/a> for collaborative app life-cycle management\u2014based on IBM Rational.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Future_plans\"><\/span>Future plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having integrated with IBM Marketplace, CloudOne intends to continue with the following:<\/p>\n<ul>\n<li>Launch more products:<\/li>\n<ul>\n<li>IBM Big Insights on CloudOne<\/li>\n<li>IBM SPSS Modeler Gold on CloudOne<\/li>\n<\/ul>\n<li>Continue to work with the IBM Cloud Marketplace to refine their metering and ordering options<\/li>\n<li>OAuth user integration with their Sunlight portal<\/li>\n<li>Exploring the SoftLayer provisioning API integrations (currently automated in SoftLayer but not using the Cloud Marketplace API)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Related_video\"><\/span>Related video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/PhIjQiW9cn0\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_the_speakers\"><\/span>About the speakers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>\n<div style=\"float: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/benjaminchodroff\" target=\"_blank\" rel=\"attachment wp-att-13613 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/Benjamin-Chodroff-CTO-CloudOne-bio-150x150.png\" alt=\"Benjamin Chodroff CTO CloudOne bio\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-13613\" \/><\/a><\/div>\n<div style=\"width: 450px;\"><small><a href=\"https:\/\/www.linkedin.com\/in\/benjaminchodroff\" target=\"_blank\" rel=\"noopener noreferrer\">Benjamin Chodroff<\/a> is a subject matter expert on IBM Rational Team Concert, IBM Rational AppScan, IBM Rational AppScan Source, IBM Rational Automation Framework for WebSphere, IBM Rational Build Forge, and very well versed on many other solutions. He is a certified Scrum Master and RUP practitioner. He is proficient in Python, Java, PHP, JavaScript, HTML, Bash, and a wide variety of other languages.<\/small><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<div style=\"float: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/john-teoh-6437b53b\" target=\"_blank\" rel=\"attachment wp-att-13612 noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.altoros.com\/blog\/wp-content\/uploads\/2016\/04\/John-Teoh-IBM-STSM-bio-150x150.png\" alt=\"John Teoh IBM STSM bio\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-13612\" \/><\/a><\/div>\n<div style=\"width: 450px;\"><small><a href=\"https:\/\/www.linkedin.com\/in\/john-teoh-6437b53b\" target=\"_blank\" rel=\"noopener noreferrer\">John Teoh<\/a> is IBM&#8217;s Marketplace lead architect. He has a background in cloud strategy development, consulting, offering architecture, solution design, product development.<\/small><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is CloudOne&#8217;s virtual private cloud?<\/p>\n<p>\u201cWe have become really the de facto standard for how to do IBM software in the cloud,\u201d opened Benjamin Chodroff, CTO, CloudOne, at IBM InterConnect 2016.<\/p>\n<p>Along with IBM\u2019s John Teoh, Benjamin Chodroff provided attendees with a presentation covering CloudOne\u2019s journey\u2014which started early 2015\u2014of integrating into [&#8230;]<\/p>\n","protected":false},"author":32,"featured_media":13843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[26],"tags":[873,187,761],"class_list":["post-13079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-cloud-native","tag-ibm-bluemix","tag-ibm-interconnect"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CloudOne Binds Its VPC Platform with IBM Marketplace, Bets on Bluemix Integration | Altoros<\/title>\n<meta name=\"description\" content=\"Benjamin Chodroff of CloudOne and John Teoh of IBM present how a collaborative app life-cycle management platform\u2014deployed on a &quot;virtual private cloud&quot; (VPC)\u2014got into IBM Marketplace. 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